Sarah leads HED’s evidence-based workplace strategy practice, bringing a unique blend of data assessment, business intelligence, and design thinking to the evolving relationship between spatial design, human behavior, and emerging technologies.
As the leader of ProtoPLACE, HED’s workplace innovation platform, she is at the forefront of conversations on cognitive performance, hybrid work, and the impact of technology on culture and collaboration. Her work spans research, experimentation, and organizational advisory, helping clients unlock potential and adapt with purpose.
A regular speaker and media contributor on the future of work, Sarah explores how AI is reshaping identity, productivity, and the built environment. Her approach is grounded in inquiry and insight, connecting data, design, and behavior to help organizations think critically about how space supports people, and how it can evolve to meet what’s next.
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_gid
ID used to identify users for 24 hours after last activity
24 hours
_ga_
ID used to identify users
2 years
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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