Bringing People and Brand Together
OPmobility’s transformation from Plastic Omnium to a unified global brand created an opportunity to rethink how its workplace could reflect a new corporate identity while bringing people together.
Under its “One Roof” initiative, the company sought to unite its approximately 400 employees within a flexible environment while reinforcing the company’s global repositioning.
The renovation of OPmobility’s workplace in Troy, Michigan, translates this vision using a cohesive architectural experience.
A sweeping circle motif serves as a unifying design element, extending across the floor plan, ceilings, and environmental graphics. Carefully selected colors, materials, and branded features reinforce the company’s new identity, creating visual continuity throughout the workplace while giving individual spaces their own character and purpose.
The arrival experience plays a central role in communicating OPmobility’s transformation.
A redesigned entry and branded lobby introduce visitors to the company’s identity, leading into an immersive showroom that highlights its divisions, products, and sustainability ambitions. Technology-rich displays create opportunities to engage with the company’s innovations, while a specialized dark room provides a controlled environment for demonstrating automotive lighting technologies.
Movable partitions allow the showroom to transition between focused product presentations, client meetings, and larger company gatherings, making it a versatile destination for both employees and visitors.
Beyond the client-facing spaces, the workplace supports a range of work styles and opportunities for connection.
Individual workstations and private offices provide areas for focused work, while teaming zones encourage interaction across departments.
A café lounge offers an informal setting for conversations and breaks, complemented by a new outdoor patio that extends the workplace beyond the building and provides employees with access to fresh air and opportunities to recharge.
A thoughtfully designed workplace brings OPmobility’s people, products, and ambitions into a shared environment together in an expressive, unified environment.
By aligning corporate identity with workplace functionality, the renovation has brought a flexible collaboration space that supports the company’s evolving operations while giving employees and visitors a tangible connection to its global brand.
