As a key leader in expanding HED’s presence in Texas, Barbara has played a pivotal role in building brand recognition and trusted relationships across the region. She understands that meaningful growth is not about being everywhere at once, but about being present with intention. She does this by listening first, aligning with client needs, and connecting people and ideas with purpose.

Her background in journalism and marketing sharpens her communication instincts and amplifies her natural ability to navigate complexity with clarity. Barbara is a collaborator at heart, committed to bringing diverse voices to the table and championing teams that reflect the depth and strength of integrated design. Her work opens doors, positioning HED to thrive in new markets and build partnerships that endure.