Susan King on Innovative Real Estate with Three Squared, Inc.
August 23, 2023
On what it really takes to shift an industry that is built, quite literally, to resist change.
Susan King, Principal and Sector Leader at HED, joined Innovative Real Estate from Three Squared, Inc. to discuss the structural and cultural barriers that slow progress in housing design and development. The podcast, which explores forward-thinking approaches to real estate and construction, invited Susan to reflect on the tension between upfront cost and long-term value. She spoke about Passive House performance, the misconceptions surrounding modular construction, and the incentives cities need to embrace new building models. At the center of the conversation was a clear proposition: meaningful change requires reframing durability, sustainability, and design excellence as investments rather than expenses.