Susan King on How to Scale Commercial Real Estate
October 4, 2023
A conversation about persistence, performance, and the quiet resolve required to move ambitious ideas into the built world.
Susan King, Sector Leader at HED, joined host Sam Wilson on the How to Scale Commercial Real Estate podcast to reflect on her path into architecture and the projects shaping her work today. The show, which examines growth and strategy in commercial real estate, widened its aperture to consider the discipline and imagination behind the buildings themselves. Susan discussed the rigor of licensure, the demands of Passive House certification, and the realities of navigating building codes when pursuing high-performance multifamily housing. Through examples such as the Conservatory Apartments and collaborations in underserved Chicago neighborhoods, she described design as both advocacy and execution, where long-term value is measured in durability, access, and community impact.